In a major shift that’s turning heads across the industry, Pornhub is moving beyond being just a tube site and positioning itself as a hands-on partner for its creators. The platform is rolling out a suite of new support systems, safety initiatives, and direct feedback channels, signaling a clear strategy: in the modern adult industry, the creators are the real stars, and keeping them safe, supported, and successful is the key to winning.
Pornhub is making it clear they’re listening. As they put it, the goal is to make the “safety, stability, and operation of our platform transparent while supporting creators every step of the way.”
“We Dove Even Deeper” – The Power of a Conversation
So, what does this new creator-centric approach actually look like? It starts with talking. Last year, Pornhub began hosting direct feedback sessions with models to fine-tune new features before they even launched. This year, they took it a step further.
Following a massive model survey in the summer of 2024, the platform’s team spent three months in deep conversation with a diverse range of creators. They connected with everyone from rising stars to established icons, spanning all genders and genres, to get to the heart of their biggest frustrations and needs.
“We did this so we can improve both the Model Program and the overall user experience on Pornhub,” the company shared, highlighting that these conversations have already led to updates in their Tiers program and sparked the development of new features designed to streamline creators’ workflows.
This move taps into a larger industry trend where creator-owned platforms and fan engagement are paramount. By actively seeking and implementing feedback, Pornhub is competing in an ecosystem where talent has more choice and power than ever before.
From Data to Dollars: The Cami Strella Case Study
To prove their new methods work, Pornhub recently published a case study with model Cami Strella. After Cami reached out for advice on growing her account, the platform’s data team provided her with a set of personalized recommendations.
The result? According to the study, Cami used the techniques to significantly improve her model ranking and boost her earnings. It’s a powerful example of the platform’s shift from a passive host to an active consultant, offering tangible resources like their blog posts on “How to Make Amateur Adult Content That Looks Professional” and “Top Ten Tips To Be Successful In The Model Program.”
A United Front on Safety
Beyond career growth, Pornhub is doubling down on safety through a series of high-profile partnerships spearheaded by its parent company, Aylo.
These aren’t just names on a webpage; they’re active, crucial collaborations:
- Internet Watch Foundation (IWF): In a landmark move, Aylo partnered with the IWF to establish new global safety standards, which were officially published on May 17, 2024. This sets a new benchmark for the entire industry.
- StopNCII.org: The platform is working with this vital organization to offer a free tool that helps victims of non-consensual intimate image (NCII) abuse stop the spread of their content online.
- The Cupcake Girls: This well-respected nonprofit provides confidential support, mental health resources, and advocacy for sex workers. They recently launched a new safety-focused video series in collaboration with Aylo.
- Pineapple Support: A long-standing partner offering free therapy and mental health services to anyone working in the online adult industry.
Furthermore, Pornhub has expanded its Trusted Flaggers Program to over 55 organizations in 35 countries, allowing trusted agencies to instantly remove problematic content. They’ve also implemented new deterrence messaging and chatbots to steer users away from searching for illegal or non-consensual content, connecting them with support resources instead.
For real-time updates, the platform encourages creators to follow their dedicated help account on X/Twitter, @PornhubHelp.
“It is vital we work together to make the adult industry, and the internet as a whole, a safer place,” Pornhub stated. “We are always seeking new partnerships to make an even bigger impact.”
By blending direct creator collaboration with robust, externally-audited safety protocols, Pornhub is sending a powerful message. It’s a new era where the platform’s success is inextricably linked to the well-being and success of its talent—a change that could reshape the landscape for years to come.
* Thumbnail from pornhub.com
