In a move that’s earning applause across the creator community, amateur content platform APClips has officially joined forces with Pineapple Support, the adult industry’s premier mental health non-profit. By becoming a supporter-level sponsor, APClips is putting its resources directly behind the well-being of the very creators who power its platform.
This isn’t just a corporate donation; it’s a statement. In an era where creator burnout is a hot-button issue, seeing a platform invest in mental wellness resources is a huge win for the community.
Putting Community First
For APClips, a platform built around independent and amateur talent, the partnership is a natural fit. Founder and CEO Gavin Lloyd expressed his admiration for the non-profit’s work, highlighting a long-term commitment to the cause.
“APClips is so incredibly proud and honored to be able to support the amazing work which Pineapple Support is doing for the SW community. It’s genuinely inspiring and humbling to witness, and they just seem to get better and better at what they do as time goes by. We look forward to continuing our support of PS well into the future.”
– Gavin Lloyd, Founder & CEO of APClips
This move reinforces the platform’s reputation for being creator-centric, showing they understand that success isn’t just about traffic and sales—it’s about sustaining the people behind the content.
Fueling a Lifeline for Thousands
If you’ve been in the industry for a while, you know the name Pineapple Support. Founded in 2018 by performer Leya Tanit after a tragic series of losses shook the community, the organization has become an indispensable lifeline. What started as a response to a crisis has blossomed into a robust support system.
According to their website, Pineapple Support has connected over 20,000 online adult performers with vital mental health services, including free and low-cost therapy, counseling, and emotional support. They are a registered non-profit that now has the backing of over sixty businesses, with APClips being the latest to join the movement.
Leya Tanit celebrated the new partnership, emphasizing how APClips’ involvement is particularly meaningful.
“We are delighted to welcome APClips as the latest sponsor of Pineapple Support. APClips understands the unique challenges faced by amateur content creators and their backing is crucial in our mission to offer accessible, stigma-free mental health resources. Together, we’re working towards ensuring that every performer has the support they need to thrive both personally and professionally.”
– Leya Tanit, Founder of Pineapple Support
A Growing Trend of Industry Responsibility
This sponsorship is part of a larger, positive shift. As the creator economy booms, so does the awareness of the mental toll it can take—from the pressure to be constantly available to dealing with online negativity. Companies like APClips are stepping up, acknowledging that the health of creators is integral to the health of the industry itself.
By joining a coalition of other forward-thinking companies, APClips is helping to ensure that Pineapple Support can continue its essential work, making sure no creator has to navigate the pressures of the job alone.
As Lloyd said, this is a commitment for the long haul—a promise to help foster an industry that’s not only profitable but also profoundly supportive.
* Photo from blog.apclips.com
