In a world swamped with dating apps and mixed signals, “emotional burnout” has become the new normal. But what if the path to a better love life—and sex life—started not in a therapist’s office, but in your favorite retail store? That’s the vision Xgen Products is bringing to life with their resident expert, Dr. Mindy DeSeta.
Dr. DeSeta, a licensed psychotherapist and doctor of human sexuality, isn’t just an academic. She’s quickly becoming a familiar face, recently popping up on CBS news affiliates in Florida to tackle the very real issue of modern dating fatigue. Her appearance wasn’t just a soundbite; it was a clear signal of a much bigger mission.
“Daters today are experiencing unprecedented emotional burnout and in desperate need of a reset,” Dr. DeSeta explained. “As a sexologist, my mission is to empower people to build their best relationship, live their best sex lives, and of course, help them purchase their best sexy products.”
Bringing Expertise to the Aisles
Xgen Products is betting big that Dr. DeSeta’s unique blend of professional insight and approachable charm is exactly what the industry needs. The company is now offering her services directly to its retail partners, aiming to transform the shopping experience from a simple transaction into an educational and empowering event.
So, what does having a “sexologist on-call” look like? Retailers can book Dr. DeSeta for a range of services, including:
- In-store appearances to spotlight products and answer customer questions live.
- Virtual or in-person staff training to help employees sell with “sensitivity and confidence.”
- Hosting sex-positive events and lending her expert voice to panels and talks.
- Curating customized ‘Pleasure Picks’ to give stores a doctor-approved product selection.
Andy Green, the CEO of Xgen Products, sees this as a game-changer for retailers looking to stand out in a crowded market.
“With her approachable style and industry expertise, Dr. Mindy offers our retail partners a unique opportunity to elevate their store experience,” Green said. “Her recent CBS segments are just a glimpse into how her vast knowledge can empower staff, boost customer confidence and create a more engaging and educational retail environment.”
Why This Matters Now
This initiative taps directly into a major industry shift toward “sexual wellness.” Today’s consumers are more informed and curious than ever. They’re moving beyond the taboo and seeking products and advice that contribute to their overall well-being. By embedding a credentialed expert like Dr. DeSeta into the retail process, Xgen is helping stores meet that demand head-on.
A quick look at Dr. DeSeta’s social media, like her Instagram or YouTube channel, shows an audience hungry for this kind of content. Her posts busting myths and offering practical advice consistently draw positive engagement, proving that education doesn’t just build trust—it builds a loyal community.
By training staff and engaging customers directly, Dr. DeSeta is helping to dismantle lingering stigmas and create a welcoming space where people feel comfortable asking questions and exploring their sexuality safely and confidently. It’s a move that closes the gap between sexual health education and the products designed to enhance it, a win-win for both customers and the businesses that serve them.
To follow her work and get updates, you can find Dr. Mindy on Instagram @drmindydeseta and on YouTube, and keep up with Xgen Products on Instagram @xgenproducts.
* Photo from avn.com
