In a move that sent ripples through the LGBTQ+ community and fashion world, pioneering designer Andrew Christian has announced he is retiring and will close his eponymous men’s apparel brand at the end of 2025. The news marks the end of a nearly three-decade run for a brand that became synonymous with gay culture, body positivity, and some of the most recognizable waistbands in the world.
The announcement came via a heartfelt letter on the company’s website, where Christian laid out his emotions and plans for a final, celebratory collection.
“After more than 25 years, my hands will soon lay down the needle that has guided me through this calling,” Christian wrote. “My final words as a designer won’t be spoken aloud, but sewn into Bespoke—Fall/Winter 2025 (October), my final collection. Soon after, the company will close.”
From a Dream to a Global Phenomenon
What started in 1997 became a global powerhouse after the launch of its men’s underwear line in 2006. Andrew Christian wasn’t just selling briefs and jocks; he was selling confidence. With cheeky collections like Trophy Boy, Almost Naked, and Show-It, the brand blended humor, sex appeal, and innovative design, often featuring bright colors and clever construction that other mainstream brands wouldn’t touch.
The brand’s cultural impact was undeniable. As noted by author Michael Musto in a 2016 interview for Out.com, the brand’s rise was meteoric: “Andrew Christian’s underwear brand has grown like a gay fungus, selling a whole lot of product.”
Local outlets like WeHo Times recalled a time when Andrew Christian designs were practically a uniform for go-go dancers in West Hollywood’s bustling Boystown, cementing its place in nightlife history. This wasn’t just underwear; it was a badge of honor, a part of the community’s fabric.
Not for Sale, But for the Memories
In an industry where brands are often sold and diluted, the company made it clear this is a personal, creative conclusion. Christopher Yoo, the company’s vice president, confirmed to news outlets that the business is not up for sale. This is purely Andrew Christian, the designer, choosing to end his incredible run on his own terms.
As news spread, social media lit up with fans sharing their reactions. For many, it was a moment of nostalgia, reminiscing about their first pair of “gay underwear” and the confidence it gave them. Tributes poured in from around the world, with many thanking Christian for his vibrant, unapologetic celebration of the queer community.
“Today, as I announce my retirement, I feel a tapestry of emotions—pride in what we have created together, excitement for what comes next, and, yes, a tender ache as I prepare for this transition,” Christian shared in his statement. “My gratitude runs deep, and Bespoke will be my final love letter to you.”
Fans can follow the brand’s final chapter on its official Instagram for updates on the final collection.
A Final Message of Hope
While the closure marks the end of a chapter, Christian’s final message wasn’t one of sadness, but of empowerment for the next generation. He ended his letter with a powerful and moving message, passing the torch to future creators.
“To the young queer dreamers clutching sketchbooks in the corners of rooms not built for you—I see you. Your hands may tremble now, but they will one day shape worlds. The very difference that makes you feel alone today will become your greatest strength—your signature on everything you create. Trust your instinct, even when the path feels impossible. Take the terror and hope we all carry in our youth, and stitch them into something breathtaking.”
* Thumbnail from asnhub.com
