It’s awards season, and the team at The Rub PR is buzzing with excitement. The powerhouse public relations firm has just landed not one, but two major nominations at the upcoming Urban X Awards, setting the stage for what could be a huge night for the agency and its star-studded roster of clients.
For the third year running, The Rub PR is in the running for Most Popular Adult PR Agency, an award they proudly took home in its inaugural year in 2023. Adding to the thrill, they’ve also received their first-ever nomination for Most Supportive Sponsor, a nod to their long-standing commitment to the event.
A Tradition of Triumph and Support
Winning an award is one thing, but earning the respect of your peers year after year speaks volumes. For Erika Icon, the owner of The Rub PR, the nominations are a testament to her team’s hard work and their genuine connection to the community they serve.
“We’re honored to be nominated again for Most Popular Adult PR Agency and Most Supportive Sponsor for the first time. We’ve been sponsoring Urban X for as long as I can remember. Giana works very hard on her show each year, and we’re behind her all the way.”
That personal shout-out to show producer Giana highlights a key element of the Urban X Awards: it’s an event built on passion and industry camaraderie. The “Most Supportive Sponsor” nomination isn’t just about writing a check; it’s about consistently showing up and championing an event that celebrates diversity and underrepresented talent in the industry.
The Ripple Effect: Client Success Stories
While the agency nominations are a huge deal, The Rub PR’s impact is even clearer when you look at their clients. Performers represented by the firm have racked up an incredible 40 nominations across various categories this year. This highlights a major trend in the modern adult industry: top-tier talent needs a killer team to help manage their brand, connect with fans, and navigate an ever-changing landscape. A PR firm’s success is directly tied to the success of its clients, and with 40 nods, business is clearly booming.
All Eyes on Downtown LA
The Urban X Awards have become a cornerstone of the awards circuit, celebrated for putting a spotlight on performers of color and diverse talent. This year’s ceremony is set to be a can’t-miss event, hosted by the dynamic trio of Isiah Maxwell, Lacy Lennon, and Ebony Mystique.
Mark your calendars for Sunday, August 17, when the industry will gather at the iconic Regent Theater in Downtown Los Angeles to see who takes home the trophies. With The Rub PR’s dual nominations and their clients dominating the ballot, they are undoubtedly one of the key players to watch.
Will they score a repeat win for top agency and add a new trophy to their shelf for their unwavering support? Icon and her team are hopeful, and they’re rallying their supporters to make it happen.
“We’d love to win one or both awards, so please make sure to rock the vote for us.”
Fans can cast their votes on the official Urban X Awards website now through August 1. The countdown is on!
* Photo from avn.com
