Let’s be real: a feature entertainer night can make or break a club’s month. When it’s good, it’s good. But when it’s great? The energy is electric, the bar is slammed, and guests are already asking when the next big event is. The difference isn’t luck—it’s a carefully crafted strategy. And this year at the Expo, two of the industry’s biggest names are pulling back the curtain on how to get it right every single time.
Get ready for “The Feature Presentation,” a must-see seminar led by a duo who live and breathe this world from both sides of the stage.
The Masterminds Behind the Magic
First up is Thom Naylor, the General Manager of the iconic Archibald’s Gentlemen’s Club in Washington D.C. If you know the scene, you know Archibald’s. Naylor is the guy behind the velvet rope, orchestrating experiences that keep high-rollers and new faces coming back for more.
Joining him is Justice, a powerhouse performer who has blazed a trail from Canada to become one of the most decorated and celebrated feature entertainers in the business. Known for her electrifying stage presence and award-winning shows, she knows exactly what it takes to captivate an audience from the moment she steps into the spotlight.
It’s About More Than Just the Show
For Naylor, a feature booking is the lifeblood of the club’s atmosphere. It’s not just about filling a slot on the calendar; it’s an investment in the entire venue’s vibe and bottom line. He sees it as a ripple effect that benefits everyone.
“Feature entertainers bring so much more than just a great show. They attract new guests, help retain regulars, and energize our in-house dancers to raise their game. Their presence helps set the tone and vibe of the club.”
This approach transforms a simple performance into a full-blown event. In a world where fans crave connection, Naylor emphasizes making the experience personal and exclusive. “Through interactive segments and personal moments on stage,” he explains, “we make our guests feel like they’re part of something special.”
The Artist’s Secret: It Comes from Within
From the performer’s perspective, Justice shares a philosophy that has defined her stellar career. It’s not about the elaborate props or the size of the crowd—it’s about the raw energy the entertainer brings.
“It’s not the show that makes the dancer, it’s the dancer that makes the show.”
Her advice is refreshingly direct and powerful. She believes authenticity is the ultimate currency. “Whether there are 300 people in the audience or just three, you give the same performance every time,” Justice insists. “When you’re having fun, the crowd sees that — and they respond by staying longer and spending more.”
The Modern Playbook for a Win-Win
This seminar isn’t just about inspirational quotes; it’s a deep dive into a modern, actionable playbook. The game has changed. Today’s top entertainers are also powerful brands with massive social media followings. Naylor says the smartest clubs don’t just book a performer; they partner with a creator.
“We collaborate with performers to amplify their reach and ours. From custom video reels to cross-platform promotion and podcast features, we ensure every moment reinforces our brand—and theirs.”
Attendees will walk away with concrete strategies for every step of the process, from picking the right entertainer and hyping their arrival on social media to creating unforgettable in-club moments and using post-show content to keep the buzz going long after the feature week is over.
Whether you’re a club owner, a manager, or a performer looking to level up your bookings, this session is poised to be one of the most valuable hours you’ll spend at the Expo.
Don’t miss “The Feature Presentation” at the Expo 2025 on Monday, August 25, from 11:45 AM to 12:30 PM.
* Photo from exoticdancer.com
