In an industry where she’s usually the one crafting the headlines, PR maven Erika Icon is now making them. The powerhouse owner of The Rub PR is the stunning cover star for the June 2025 issue of ASN Lifestyle Magazine, proving that the figures behind the scenes are sometimes the biggest stars of all.
The cover, shot by the legendary photographer Ellen Stagg, boldly calls Icon the “Queen of Spin & 2025 ASN Hall of Fame Inductee.” It’s a title she’s more than earned, and one that has her feeling a mix of shock and gratitude.
“If you told me last year that ASN would put me on the cover of their magazine and Ellen Stagg would be shooting me for it, and I’d be in the Class of 2025 Hall of Fame, I’d tell you you’re insane,” Icon shared. “This is unbelievable!”
The Queen of Spin Takes Center Stage
Inside the magazine, a massive 15-page spread kicks off on page 80, giving readers an intimate look at the woman who has guided so many careers. The feature is a deep dive, mixing Stagg’s iconic photography with a candid interview where nothing is off-limits.
For years, publicists have been the industry’s unsung heroes, shaping narratives and building brands from the shadows. Icon’s cover story signals a major shift, recognizing that the architects of fame are just as influential as the talent they represent. It’s a nod to the fact that in today’s creator-focused world, a savvy publicist is one of the most powerful assets a star can have.
Spilling the Tea on The Rub
In the exclusive interview, Erika Icon holds nothing back. She gets real about her unexpected journey into the adult industry, the hustle of launching The Rub PR, and exactly what sets her agency apart from the pack. Fans and industry insiders will get to hear her recount some of the craziest stories from her career, reveal her personal mentors, and even share who she’d love to add to her star-studded client roster.
This isn’t just a victory lap; it’s a masterclass in branding and perseverance from one of the industry’s sharpest minds.
A Hall of Fame Honor
As if a cover story wasn’t enough, the feature also celebrates Icon’s upcoming induction into the ASN Hall of Fame. This prestigious honor cements her legacy, placing her among the industry’s most impactful figures. It’s a rare and significant achievement for a publicist, highlighting the immense respect she commands.
She expressed her heartfelt thanks to ASN’s Michael Ramos, not just for the cover, but for “the Hall of Fame, and recognizing my hard work.”
A Dream Come True
A huge part of the magic is the collaboration with photographer Ellen Stagg, whose work is revered for its artistry and intimacy. For Icon, this was the ultimate full-circle moment.
“Being shot by Ellen is a dream come true,” she gushed.
The combination of Icon’s raw honesty and Stagg’s visionary lens promises a feature that’s as visually stunning as it is revealing.
The June 2025 issue of ASN Lifestyle Magazine is now available online. To learn more about Erika Icon and her roster of top-tier talent, you can visit The Rub PR’s official website.
* Thumbnail from avn.com
