This May, the internet’s favorite month of self-love is getting a competitive—and lucrative—makeover. Live-streaming platform CAM4 is rolling out a contest that’s all about celebrating solo pleasure, inviting its creators to “take matters into their own hands” and win a slice of a token prize pool for Masturbation Day.
The event, set for the weekend of May 10th and 11th, 2025, is a call to action for performers to get creative, get personal, and get paid for showcasing one of the most intimate parts of their job: the orgasm.
Take a Load Off and Cash In
The rules are simple but designed to spark maximum creativity. Verified CAM4 broadcasters are challenged to host a show themed around #MasturbationDay and, in a clever twist, share their most expressive SFW (Safe For Work) “orgasm face” on Twitter.
CAM4 isn’t shy about what they’re looking for, stating in their official announcement:
“We’ll be watching. We’ll be voting. And we’ll be handing out 30+ prizes to the shows and photos that turn us on the most… The most original, creative, and fun submissions will win!”
The prizes are substantial, with a top prize of 500 tokens each for the first-place male and female winners in the global photo category. Dozens of other creators won’t leave empty-handed, with regional prizes and bonus picks ranging from 100 to 300 tokens, ensuring plenty of performers get a rewarding boost.
The Art of the SFW O-Face
Perhaps the most fascinating part of the contest is the SFW selfie requirement. By asking creators to post their “O-face” on a mainstream platform like Twitter without any nudity, CAM4 is tapping into a major trend within the adult industry: navigating strict content policies with clever, artistic promotion. It’s a challenge that tests not just a performer’s ability to connect with their audience during a show, but also their skill in marketing themselves within the confines of ever-changing social media rules.
This contest highlights a broader shift in the creator economy, where performers are increasingly encouraged to build their personal brands across multiple platforms. Events like this empower them to engage fans in new ways, turning a simple selfie into a powerful promotional tool that drives traffic back to their CAM4 profile.
More Than Just a Holiday
While now a fun, commercialized event, International Masturbation Day (and the surrounding month of May) has roots in sex-positive activism. According to reports from outlets like Vice and Rolling Stone, it was established in 1995 to support former Surgeon General Dr. Joycelyn Elders, who was dismissed for suggesting that masturbation could be a valuable part of sex education. By hosting this contest, CAM4 is participating in a long tradition of destigmatizing self-pleasure and putting the power of sexual expression directly into the hands of creators.
For performers, it’s more than just a chance to win tokens; it’s an opportunity to connect with fans on a theme that’s universally relatable, deeply personal, and unapologetically fun.
As the date approaches, the platform is buzzing with anticipation. In the words of the CAM4 team, the final piece of advice for creators is simple and direct:
“Get creative. Get cheeky. Get seen.”
