Get your calendars out, because one of the biggest names in adult retail is throwing a party, and you’re invited! Adam & Eve Stores is celebrating a massive 20-year milestone, and to mark the occasion, they’re hitting the road with the one and only jessica drake for an epic multi-city event dubbed “The Pleasure Tour.”
Starting this summer, the legendary sexpert and advocate will be making special appearances at select Adam & Eve locations across the country, turning each stop into an unforgettable evening of fun, education, and connection. It’s a thank you to fans and a bold statement about the importance of sexual wellness.
A Perfect Pairing for a Landmark Celebration
The collaboration feels like a natural fit. Adam & Eve has been a cornerstone of the industry for decades, while jessica drake has built a career on making sexual health approachable and empowering. It’s a partnership built on a shared mission.
David Keegan, vice president of franchising for Adam & Eve Stores, couldn’t agree more. “jessica drake brings a unique blend of expertise, approachability and advocacy that aligns perfectly with our mission,” he said. “This tour is a thank-you to our loyal customers and franchise partners—and a powerful reminder that sexual wellness is for everyone.”
For drake, the tour is a chance to connect with fans on a personal level and celebrate a brand that’s been with her from the start.
“Adam & Eve has been a part of my career since the beginning, and I couldn’t be more excited to hit the road with The Pleasure Tour as they mark 20 years of retail success!” drake shared. “I’ve been working closely with each store to create unique events that feel personal, fun, and unforgettable.”
What’s Happening on The Pleasure Tour?
Each three-hour event is designed to be much more than a simple store visit. Fans can look forward to lively Q&A sessions, hands-on mini-workshops, and expert product recommendations. Plus, there will be awesome giveaways from Wicked Sensual Care and plenty of opportunities for one-on-one chats and photos with jessica herself.
“And yes, I’ll be doing meet and greets all along the way—so come say hi and take a pic with me!” drake added.
Here’s where you can catch the celebration, with each event running from 6 to 9 p.m. local time:
- July 24 – Meridian, ID
- August 14 – Billings, MT
- September 18 – Katy, TX
- October 16 – Fredericksburg, VA
- November 13 – Cordova, TN
- December 11 – San Antonio, TX
More Than a Party: Building Community Through Education
This tour taps right into a major industry trend: moving beyond just selling products to creating educational, community-focused experiences. By hosting an expert like jessica drake, Adam & Eve is reinforcing its commitment to creating safe, welcoming spaces where people can learn and feel empowered.
Kraig McGee, the franchise operator for the tour’s first stop in Meridian, Idaho, highlighted this focus on community.
“Having jessica drake—one of the most respected and engaging sex educators in the industry—lead this event is an incredible honor,” said McGee. “Her workshops will offer our customers the chance to learn from a true expert in a safe, welcoming space that reflects everything our brand stands for: sexual wellness, education, and a connection to the local community.”
Ultimately, The Pleasure Tour is a testament to two decades of success and a look toward the future of sexual wellness. As jessica drake puts it, it’s all about creating something meaningful for everyone who attends.
“The Pleasure Tour is a sexual health and wellness celebration of pleasure, connection, and education. Hope to see you there.”
For more information, you can check out adameve.com or follow jessica drake on X for updates from the road.
* Photo from avn.com
