Get ready to see a lot more horsepower on store shelves. Motorbunny, the brand behind the internet-famous ride-on sex machine, is revving its engines and making a huge leap from its direct-to-consumer roots directly into the world of retail with a brand-new wholesale program.
For years, getting your hands on a Motorbunny meant ordering online and waiting for that big, exciting box to arrive. Now, the company is inviting brick-and-mortar shops and e-commerce sites to join the party, allowing them to stock the high-octane machines themselves.
This move is set to bring the brand’s legendary power and app-connected tech to a much wider audience, changing the game for both retailers and customers.
“Bring That Same Buzz Into Your Own Spaces”
Motorbunny has built a fiercely loyal fanbase by selling directly to consumers, creating a community around its powerful and tech-savvy products. The decision to open up a wholesale channel is all about sharing that success, according to Chief Marketing Officer Craig Mewbourne.
“We’ve always had a loyal direct-to-consumer fanbase,” Mewbourne said in the official announcement. “Now, with our new direct wholesale program, adult retailers and websites can bring that same buzz into their own spaces—with industry-leading margins and unmatched customer engagement.”
The program is designed to be a win-win, offering retailers attractive 30-40 percent profit margins and volume discounts, making it a lucrative addition to their inventory.
More Than Just a One-Trick Pony
While the classic ride-on Motorbunny Original is the star of the show, the wholesale program includes the brand’s entire stable of high-performance products. Retailers will be able to order the powerful Buck thrusting machine and the versatile handheld Motorbunny Jack.
Beyond the flagship machines, the company is also offering its “Fluffer” line. As described by adult industry outlets like AVN and XBIZ, these are more accessibly priced, app-connected toys and attachments. This clever strategy allows retailers to create bundles, cross-sell accessories, and provide an entry point for customers who are new to the brand but curious about its power.
A Savvy Move in a Changing Market
Motorbunny’s new program isn’t just about selling more units; it’s a smart response to major trends in the adult retail industry. The concept of “experiential retail” is booming, where customers want to interact with products before buying. Motorbunny is leaning into this hard.
Wholesale partners can get an eye-catching, four-square-foot in-store display station. This isn’t just a stand with a box on it—it’s a demo hub where shoppers can see the machine’s Bluetooth capabilities, app-integrated games, and famously powerful settings in action. It turns a simple shopping trip into an engaging, memorable experience.
This move also reflects a larger shift where successful online brands are realizing the power of a physical retail presence. By partnering with stores, Motorbunny can reach customers who prefer to shop in person and build even greater brand trust and recognition.
The Race for Retail Is On
Motorbunny is now actively accepting applications from retailers who want to become authorized partners. For stores looking to add a high-demand, high-margin, and high-tech product to their lineup, this is a golden opportunity.
By bringing its established “buzz” from the online world to the retail floor, Motorbunny isn’t just expanding its business—it’s empowering its retail partners to offer something truly unique and exciting. As Craig Mewbourne put it, it’s a chance for them to capture that energy and create “unmatched customer engagement” in their own right.
* Photo from avn.com
