In a move that’s shaking up the digital wellness space, sex toy review platform ToyChats.com has officially put out the call: they’re looking for their next influencer spokesperson, and this is far from your average brand deal.
The platform is on a mission to find a dynamic, sex-positive influencer who identifies as a woman to become the face and voice of its community. Forget stale ad reads and generic unboxings; ToyChats is looking for a genuine creator to lead honest, engaging, and empowering conversations about pleasure.
Who They’re Looking For
ToyChats isn’t just looking at follower counts; they’re looking for a specific vibe. The ideal candidate is someone already making waves with Gen Z and Millennial audiences, known for content that champions sexuality, body confidence, and personal exploration. According to their announcement, the platform is seeking a creator with a “strong on-camera presence” and a highly engaged following of between 800,000 and 2 million users.
This isn’t just a one-off campaign. The chosen spokesperson will be a paid partner, representing ToyChats across social media, digital campaigns, and, most importantly, review-led content. The goal, as stated by the company, is clear:
“Building long-term brand trust through review-led content.”
This highlights a major shift in the industry. Audiences are tired of polished ads and crave authenticity. By focusing on reviews, ToyChats is betting on a creator who can build genuine trust and turn passive viewers into active, curious community members.
Inspired by the Best
To give a clearer picture of the voice they’re after, ToyChats pointed to trailblazing influencers like Madeline Argy, Milly Evans, and Eileen Kelly as sources of inspiration. This isn’t about finding a clone, but rather capturing the essence of what makes these creators so impactful.
Madeline Argy has captivated millions with her unfiltered, humorous storytelling on TikTok and her podcast, while Milly Evans has built a powerful community around dismantling sexual shame. Meanwhile, Eileen Kelly’s platform, “Killer And A Sweet Thang,” has been a cornerstone of sex-positive education for years. The common thread? They are all unapologetic, educational, and masters at making their followers feel seen and heard.
This search proves ToyChats understands that the modern sexual wellness conversation isn’t just about products—it’s about personal stories, shared experiences, and breaking down old taboos.
Tapping Into a Cultural Shift
The timing for this search couldn’t be better. The sexual wellness industry is booming, moving out of the shadows and into the mainstream self-care spotlight. Driven by younger generations who demand transparency and destigmatization, brands are realizing that connecting with consumers requires more than just good marketing—it requires a real conversation.
By launching a public search for a spokesperson, ToyChats is not only aiming to find the perfect partner but is also smartly tapping into the creator economy’s core strength: community. The influencer who lands this role won’t just be promoting toys; they’ll be at the forefront of a movement, helping to shape how a new generation talks about sex and pleasure.
The hunt is on, and for one creator, it’s a golden opportunity to make a massive impact. As the announcement puts it, the goal is to drive awareness, build trust, and ultimately “turn audiences into active participants in the ToyChats community.”
Interested creators or their representatives can reach out to ToyChats directly or visit their website for more information.
* Photo from avn.com
