While some companies send out ’employee of the month’ plaques, personal care giant JO is putting its money where its mouth is—literally. The brand just dropped a cool $8,000 on its latest round of retail heroes in its massive $100,000 Retail Giveaway, and the celebration is just getting started.
Imagine your typical Tuesday being interrupted by the news that you’ve just won a grand. That was the reality for Amy at Creations Boutique, who snagged the top prize of $1,000 for May. She wasn’t the only one celebrating, though. A wave of $500 prizes went out to an impressive list of sales associates across the country, proving that dedication on the shop floor pays off.
And the Winners Are…
Joining Amy in the winner’s circle were 14 other retail superstars, each $500 richer thanks to their hard work. Big congrats to:
- Katie from Cirilla’s
- Morgan from Lion’s Den
- Crystal from Lion’s Den
- Katie from Entice
- Alex from Spencer’s
And it seems like The Naughty Cat was the place to be in May, with an incredible nine associates from the chain scoring prizes! A huge shoutout to Kat, Morgan, Jordan, Airen, Rylee, Alexia, Kelsie, and Kiki for their collective winning streak.
More Than Just a Lottery
This isn’t just a random drawing. According to industry reports on outlets like XBIZ, retail associates earn their entries by leveling up their game—engaging with JO’s training materials, acing educational sessions, and, of course, demonstrating stellar sales performance. It’s a savvy way to reward the people on the front lines who act as the brand’s ambassadors.
JO’s founder and CEO, Ron Braverman, shared his perspective on the giveaway, highlighting the people who make it all happen.
“Our retail partners are the backbone of our brand’s success. This giveaway is just a small token of our immense appreciation for their dedication and hard work. Seeing the excitement and pride from our winners each month is truly rewarding.”
Why This Matters Now
In an era where online shopping dominates, the role of the in-person retail associate is more critical than ever, especially in the adult wellness space. These aren’t just cashiers; they’re educators, confidantes, and guides who help customers navigate products with confidence and care. By investing directly in these individuals, JO is fostering loyalty not just with shoppers, but with the very people who recommend their products day in and day out. The positive reactions seen across social media, with peers cheering on the winners, show the initiative is a massive morale booster for the whole industry.
The Party’s Not Over Yet
For any retail staff feeling a little FOMO, don’t sweat it. This celebration is an all-year affair. The $100,000 giveaway is set to continue with monthly drawings all the way through December 2024. So, keep sharing that product knowledge and helping customers find their perfect match—you might just be the next one to get that surprise cash deposit.
As the summer heats up, so does the competition, and we can’t wait to see who takes home the cash in June!
* Thumbnail from storerotica.com
