While the glitz of the awards and the energy of the parties are what often make headlines, the real magic of the AltStar Expo happens in the quiet hum of a conference room. This year, the biggest Expo yet proved that the heart of the alternative scene beats strongest when its creators come together to learn, connect, and grow. For three packed days, the event was a masterclass in modern adult entrepreneurship, and we’ve got the inside look thanks to these stunning photos by Steven Sandler.
More Than Just a Pretty Face: The Brains Behind the Brand
Forget the old stereotypes. Today’s adult performer is a CEO, a marketing guru, a tech innovator, and a community manager all rolled into one. The panels at AltStar Expo 2025 reflected this new reality, diving deep into the topics that truly matter for building a sustainable career.
The schedule was a testament to the industry’s evolution. Experts led packed sessions on everything from the cutting edge of VR technology to the delicate art of collaboration and consent. Other panels tackled essential business skills like “PR for Performers,” “How to Get Published,” and the nitty-gritty of “Marketing Large Toys.” There were even specialized workshops on cosplay, burlesque, and what it takes to be “good male talent” in a rapidly changing landscape.
“It’s not just about what you do on camera anymore,” a veteran panelist shared during a session on community building. “It’s about the brand you build, the audience you cultivate, and the business you run. Events like this are our university.”
This sentiment was everywhere. In an industry increasingly dominated by the creator economy, where individuals control their own content and careers, this kind of knowledge-sharing isn’t just a bonus—it’s the entire game.
Career Speed Dating: Making Real Connections
Beyond the formal panels, the Expo floor buzzed with the energy of its “speed networking” sessions. Think of it as speed dating, but for your career. For a few minutes, performers, directors, photographers, and producers could connect one-on-one, swapping ideas and laying the groundwork for future projects. In a digital world, these face-to-face interactions are priceless, turning online colleagues into real-life collaborators.
The photos here capture that unique energy—the focused conversations, the shared laughter, and the “aha!” moments of connection. These are the moments where the next big thing in alt-porn gets its start.
Captured Through an Artist’s Lens
This vibrant gallery of the Expo’s educational side was captured by the talented Steven Sandler. Known for his artistic eye and incredible fetish photography, Sandler brings a unique perspective to event coverage, finding the intimate and powerful moments in a bustling conference hall. You can see more of his stunning work on his Instagram, X (formerly Twitter), and his Fetish Pro Photo website.
Were you there? If you spot yourself in one of these shots, the organizers at AltPorn.net and AltStar Magazine want you to share it! Post your pics and be sure to tag @altstarmagazine on Instagram, and @AltPornNet & @AltStarMag on X. Don’t forget the hashtag #altstarawards and, of course, credit the amazing photographer, Steven Sandler!
“You come to these events for the party, but you leave with a business plan,” one attendee remarked after a packed marketing seminar. “That’s the real prize.”
