In the bustling border city of Matamoros, Mexico, one entrepreneur is rewriting the rulebook on what a sex shop can be. Meet Claudia Rocha, the visionary owner of Sex Shop Matamoros, a place that’s less about scandalous backrooms and more about bright, open spaces for education, comfort, and empowerment.
A Mission Born from a Need
For Rocha, this venture is personal. Frustrated by the lack of welcoming and judgment-free environments to explore sexuality in her own city, she decided to build the solution herself. The result is a store that feels more like a modern wellness boutique than a traditional adult novelty shop.
“My main motivation was to create a place where I would have liked to go,” Rocha shared in a recent feature with StorErotica Magazine, “where I would have felt comfortable asking questions, learning and exploring my sexuality without judgment.”
This philosophy is baked into every corner of Sex Shop Matamoros. Gone are the dimly lit aisles and intimidating displays. Instead, customers find a space that’s described as luminous and tranquil, designed to put even the most hesitant visitor at ease.
Education First, Sales Second
What truly sets Rocha’s store apart is its unwavering focus on education. This isn’t just a talking point; it’s a core business strategy. She prioritizes hiring and extensively training women, ensuring that her staff is equipped not just to move products, but to guide customers on their personal journeys.
“It’s not just about selling a product,” Rocha explains. “It’s about providing a solution, an answer, a moment of confidence.”
This approach taps directly into a major global trend. As publications like XBIZ and AVN have reported, the adult retail industry is shifting away from simple smut and toward a more holistic “sexual wellness” model. Businesses that prioritize inclusivity, education, and creating a safe environment are thriving. Rocha’s shop is a perfect example of this movement in action, proving that the model can succeed even in traditionally conservative regions.
Breaking Taboos and Building Community
Operating in a city where conversations around sexuality can still be taboo presents its own unique set of challenges. Yet, Rocha has turned these challenges into an opportunity to build a real community. By creating a trusted space, she’s helping to dismantle old stigmas one conversation at a time.
Her work doesn’t stop at the shop’s front door. Rocha has cultivated an active online presence on platforms like Instagram and TikTok, where she continues her mission of providing accessible and friendly education about sexual health and pleasure to an even wider audience.
Ultimately, Rocha’s goal is to leave a lasting impact on every person who connects with her brand, whether in-store or online.
“We want every person who walks through our door to leave with more than just a purchase,” she says. “We want them to leave with more confidence, more knowledge and a greater sense of comfort with their own sexuality.”
* Thumbnail from storerotica.com
