This Pride Month, while many brands are slapping a rainbow on their logo and calling it a day, Pornhub is digging deeper. The adult entertainment giant has rolled out a series of significant updates aimed at boosting the visibility, success, and overall experience for its LGBTQ+ creators. And the results? They’re already making waves.
Forget performative activism; these changes are concrete, data-driven, and, according to a recent announcement from the company, are directly addressing feedback from the queer community. It’s a story about listening to creators and understanding that in the world of online content, visibility is currency.
The Simple Switch That Skyrocketed a Star
Picture this: Will Tantra, a well-known gay performer with a huge social media following, was languishing at a rank of 4,086 on the main Pornhub site. Something wasn’t adding up. His content, primarily for a gay audience, was getting lost in the vast ocean of the general platform.
In a collaborative effort, Pornhub worked with Will to make a simple change: updating his profile settings to be “Interested in: Guys,” which officially moved his channel to the more focused PornhubGay section. The impact was explosive.
“His Model rank skyrocketed from 4,086 to 38 in one week!”
Today, Will Tantra is a Top 100 model on PornhubGay, holding a rank of 31 and even snagging the “Top Daddy Performer” title at the 6th Annual Pornhub Awards. It’s a powerful testament to the idea that reaching the *right* audience is more important than reaching the biggest one.
Success Stories Across the Spectrum
This wasn’t just a one-hit wonder. Pornhub applied the same logic to support trans masc performers whose work was resonating strongly with gay male audiences. By analyzing viewer data and working one-on-one with creators, they helped more performers find their perfect home on PornhubGay.
The results speak for themselves:
- Stevie Trixx: Jumped from a rank of 13,922 on Pornhub to 309 on PornhubGay.
- Trip Richards: Soared from a rank of 18,275 on Pornhub to 221 on PornhubGay.
These massive leaps in ranking led directly to more views, more subscribers, and—crucially for independent creators—more income. Stevie Trixx’s success was further cemented when he won “Most Popular Trans Masc Performer” at the recent awards.
Putting You in the Driver’s Seat
It’s not just creators who are getting a better experience. Users might have noticed a slick new feature on the homepage: the “Taste Selector.” This simple menu lets you filter the entire site to show only what you’re in the mood for, whether that’s gay, lesbian, trans, or straight content.
As Pornhub puts it, sexuality isn’t one-size-fits-all. This tool acknowledges that people’s tastes are fluid and diverse, making it easier for users to explore and for creators to be discovered by the audiences that will love their work the most. It’s a win-win that boosts visibility across the board.
Celebrating the Grind
Building a fanbase is hard work, especially in a smaller, niche community. Recognizing this, Pornhub has updated its Model Achievement Program specifically for PornhubGay creators. While the first merch reward on the main site is at 25,000 subscribers, they’ve introduced a new milestone of 10,000 subscribers for models on PornhubGay.
It’s a change that acknowledges the different scale and allows more creators, like Manuel Skye and Cagedjock pictured below, to be recognized and rewarded for their hustle.
A More Relevant Vibe
Finally, in a subtle but important update, the platform has refined its ad system. In the past, users on PornhubGay might have been served ads that didn’t align with the content. Now, ad placements are better matched to the content being viewed, creating a more seamless and relevant experience for everyone.
The Road Ahead
Pornhub insists this is just the beginning. The platform has a roadmap of future updates focused on ensuring LGBTQ+ content is properly categorized, curated, and featured. This includes giving trans creators more control over their language and representation, making it easier for them to define their identity and for viewers to find authentic content.
As the company shared in its announcement, “We’re not done yet.” In an industry where creators are increasingly taking control of their careers, these moves show that a major platform is listening—and investing in the success of every part of its diverse community.
* Photo from pornhub.com
