The nominations for the 2025 Urban X Awards are lighting up the internet, and Florida’s own Lissa Aires has officially entered the chat, scoring a major nod for Female Content Creator of the Year. The announcement celebrates her powerhouse presence on premium social media, a space she has expertly crafted into her personal empire.
Clearly thrilled by the news, Aires shared her excitement and rallied her dedicated fanbase.
“This is so exciting to be up for another nomination,” Aires said. “I’m very proud of my premium social media content, and my subscribers can’t get enough. If you’re a fan who enjoys it, make sure to vote and tell your friends.”
More Than Just a Nomination
For those who follow the industry, a nomination for Content Creator of the Year is a huge deal. It’s not just about the scenes; it’s a recognition of entrepreneurial hustle, creative vision, and the powerful, direct connection creators build with their audience. In an era where performers are increasingly taking the reins of their own careers through platforms like OnlyFans and Fanvue, this award highlights the trailblazers who are doing it best.
Aires, based out of West Palm Beach, has become a master of this new model. Her nomination places her among the elite digital-first stars who have turned their personal brand into a thriving business, proving that authentic engagement is the industry’s new currency.
A Direct Line to the Fans
Lissa’s success story is a perfect snapshot of the modern creator economy. By focusing on high-quality premium content, she gives her subscribers an exclusive experience they can’t find anywhere else. Her quote says it all: “my subscribers can’t get enough.” This isn’t just a boast; it’s a testament to her ability to consistently deliver content that resonates.
Fans have already started buzzing on social media, congratulating Aires on the well-deserved recognition and pledging their votes. This groundswell of support is exactly what the Content Creator category is all about—the power of a community built one subscriber at a time.
All Eyes on August
The industry will be watching on August 17th, when the winners are crowned at the historic Regent Theater in Downtown Los Angeles. For Lissa Aires, a win would be the ultimate validation of her hard work and a powerful statement about her place in the industry.
But as she made clear, the final outcome rests in the hands of the people who matter most. In her own words, she’d “love to win this award,” and she’s counting on her loyal fans to help her get there. You can follow Lissa Aires’ journey to the awards on her X.com page.