Get ready, because the sexual wellness world is turning its eyes to Nashville once again! STIMULATE, North America’s one-and-only B2B trade show for the industry, just dropped a bombshell announcement for its August 4-5, 2025 event, and the list of new exhibitors is pure fire. This isn’t just another trade show; it’s a community-first experience that’s redefining how the business of pleasure gets done.
From “Purpose to Pleasure”: Meet the New Stars of the Show
STIMULATE is famous for bringing together the best and brightest, and this year’s newcomers prove the industry is booming with innovation. The show floor is set to feature an incredible range of products that span the entire sexual wellness spectrum. Among the exciting new faces are industry giants and game-changing specialists, including Blush, XR Brands, Promescent, Lubify, and Winx Health.
This diverse lineup perfectly captures the event’s “purpose to pleasure” ethos. You have powerhouse brands like Blush, known for their beautifully designed, body-safe, and accessible toys, exhibiting alongside XR Brands, a distributor with a massive and edgy catalog that caters to every fantasy imaginable. It’s a mix that promises a dynamic and exciting show floor for retailers and industry professionals.
“I really believe in the power of this industry and I wanted a space where people could take it seriously and connect with each other,” STIMULATE founder Tess Bellomo shared in a past interview with UPROXX, highlighting the event’s core mission of fostering genuine connections.
More Than Just Toys: A Shift to Total Body Wellness
What makes this announcement so compelling is how it mirrors the industry’s evolution. We’re moving way beyond the traditional “adult novelty” shop, and STIMULATE is leading the charge. The inclusion of brands like Promescent and Winx Health is a perfect example.
Promescent is a clinical leader, famous for its climax control spray and a growing line of products that bridge the gap between sexual performance and health. On the other end of the spectrum, Winx Health (formerly Lady Patch) addresses critical issues like female incontinence, a topic deeply connected to pelvic floor health and, ultimately, sexual satisfaction. Their presence underscores a massive trend: sexual wellness is health care.
Then you have brands like Lubify, a Canadian company making waves with its premium, clean-ingredient lubricants. Their sleek, modern branding feels more at home in a high-end beauty store than a dimly lit back room, signaling a major vibe shift in how we talk about and shop for pleasure products.
Why STIMULATE is a Can’t-Miss Event
For those new to the scene, STIMULATE isn’t your average conference. Launched as a response to a need for a more intimate, professional, and community-focused B2B event in North America, it has quickly become the essential gathering for brands, retailers, and thought leaders. It’s where deals get done, but it’s also where friendships are forged and the future of the industry is shaped.
By bringing such a diverse group of new exhibitors to Nashville, STIMULATE is making a powerful statement. The message is clear: the sexual wellness industry is innovative, inclusive, and expanding into exciting new territories that blend health, technology, and pleasure.
“We are thrilled to welcome these incredible brands to the STIMULATE community for the first time,” says Tess Bellomo, as mentioned in a recent press release. “Their diverse offerings perfectly align with our mission to showcase the full spectrum of sexual wellness, from purpose-driven health solutions to pure, unadulterated pleasure.”
With a lineup this strong already announced for 2025, one thing is certain: all roads in the sexual wellness industry are leading straight to Nashville. We’ll be watching closely to see what other surprises STIMULATE has in store!
* Thumbnail from storerotica.com
