In a move that’s turning heads, adult film star Ivy Maddox has teamed up with the age verification service Verifymy for a unique campaign: she sat down and read the UK’s entire Online Safety Act on camera. The 26-minute video isn’t just for show; it’s a powerful statement aimed at raising awareness for new rules that are about to shake up the internet for anyone producing or hosting adult content.
From Performer to Policy Reader
Let’s be honest, government legislation isn’t exactly riveting stuff. That’s the whole point. By having a well-known figure like Ivy Maddox read the dense legal text, the campaign makes an otherwise dry but critical topic accessible and impossible to ignore. For Maddox, the mission is deeply personal, stemming from her own uncomfortable experiences as a teen.
“I was first exposed to porn at school when I didn’t want to see it, and I hate the thought of children seeing my content in the same way,” Maddox shared. “The Online Safety Act can help prevent this from happening, but it’s not exactly an easy read, so this film is my way of bringing it to life and raising awareness of rules that will have a big impact both on my industry and beyond.”
Her statement cuts through the noise, reframing the debate around performer responsibility and the genuine desire to keep adult content in adult spaces.
Why Now? The Ofcom Clock Is Ticking
The urgency behind this campaign is a hard deadline set by Ofcom, the UK’s communications regulator. By July 25, any platform that hosts adult material—including porn sites, user-to-user platforms like social media, and even search engines—must have “highly effective age assurance technology” in place. This isn’t a suggestion; it’s a legal duty under the Online Safety Act.
The push comes after stark findings from the Children’s Commissioner for England, which revealed that children are first seeing online pornography at age 13 on average, with some encountering it as young as nine. The new rules are designed to put a digital barrier in place to protect minors from accidentally stumbling upon X-rated material.
A Proactive Push for a Safer Internet
Instead of fighting the regulations, this campaign shows a segment of the adult industry stepping up to meet the challenge head-on. It reflects a growing trend of creators and platforms taking a more active role in safeguarding their communities and engaging directly with new laws. Lina Ghazal, Head of Regulatory and Public Affairs at Verifymy, stressed the importance of a unified approach.
“Delaying action on safeguarding can leave both users and platforms exposed,” Ghazal explained. “This is a real chance for the sector to come together to protect children online, ensure a safer environment for all users and support more collaboration between platforms and Ofcom.”
This collaboration is a strategic move, positioning the industry as a responsible partner in creating a safer digital world, rather than a target of regulation. As creators continue to build their own platforms and engage more directly with fans, robust age verification is becoming a cornerstone of ethical and sustainable business.
For more details on the initiative, you can visit the official Verifymy website. You can also follow Ivy Maddox on X.com to see her posts about the campaign.
* Photo from xbiz.com
