In the world of adult entertainment podcasts, some shows feel like a formal interview, and others feel like you’ve just pulled up a stool at your favorite dive bar. Matt Slayer’s “And Now We Drink” is unapologetically the latter, and it seems the industry is thirsty for more. For the third year in a row, the popular podcast has landed a nomination for Most Popular Podcast/Radio Show at the prestigious Urban X Awards.
Slayer, the show’s charismatic host and creator, was clearly stoked about the recognition, mixing gratitude with his signature humor.
“I’m honored that Urban X once again decided to recognize And Now We Drink as one of the elite podcasts showcasing the adult industry. I remain hopeful that I will one day get to take home that trophy and work out a way to turn it into something I can take shots out of.”
That quote alone tells you everything you need to know about the show’s vibe: it’s fun, a little irreverent, and always ready for a good time.
From Private Eye to Podcast King
For those who haven’t yet tuned in, “And Now We Drink” has built a loyal following over more than 400 episodes by being the go-to spot for unfiltered conversations. Slayer sits down with everyone from adult film stars and comedians to writers and musicians, pouring drinks and digging into stories about sex, life, and everything in between. No topic is off the table.
The show’s origin is as unique as its content. Slayer’s former life as a private investigator meant long hours of surveillance. “During my day, I ended up getting into podcasts; what else will you do when you have 6-8 hours of sitting in your car?” he explained. “I figured, I know a lot of interesting people, I like talking. I’m a white dude with a beard in L.A. This means I’m supposed to do a podcast, right?”
That self-aware humor and knack for conversation created a hit, proving that sometimes the best ideas come from the most unexpected places.
More Than Just a Show, It’s a Movement
Slayer’s nomination highlights a major shift in the adult industry. Podcasts and creator-owned platforms like Patreon—where Slayer offers ad-free video versions of his episodes—have become essential tools for personalities to connect directly with their fans. They offer a space to share personal stories, showcase their personalities beyond their on-screen work, and build a genuine community.
The Urban X Awards, presented by Bad Dragon, is set to be a star-studded night celebrating the best in the biz. The 2025 show will be co-hosted by industry powerhouses Ebony Mystique, Isiah Maxwell, and Lacy Lennon at the Regent Theater in downtown Los Angeles on August 17. And with fan voting open daily until August 1st, the power is literally in the listeners’ hands.
As the lines between creator and fan continue to blur, the recognition for shows like “And Now We Drink” feels more important than ever. It’s a win for authentic, independent content everywhere.
“It’s amazing and heartening to see more and more award shows recognize podcasts’ place in the adult industry,” Slayer says.
You can catch episodes of “And Now We Drink” on its official website, Apple Podcasts, Spotify, and YouTube. To keep up with Matt Slayer and the show, follow him on X at @Matt_Slayer and the podcast at @AndNowWeDrink.
* Photo from asnhub.com
