In a move that’s all about community and giving back, industry icon Sara Jay is teaming up with The Ishtar Collective, a Vermont-based organization, to provide direct support to sex workers in the Northeast. This isn’t just a check-writing campaign; Jay is donating practical, essential items like shoes and clothes, along with products from her own wellness brand, Bare Self Care/Sara Jay CBD.
A Mission to Empower
For Jay, the partnership is deeply personal. She sees it as a way to use her platform to make a tangible difference in the lives of people in a community that often faces immense challenges. Her passion for the cause shines through in her own words.
“I am profoundly honored to support such a worthy cause with anything I can do to support them,” Jay shared. “Sex workers are sadly all too often still subjected to exploitation, trafficking and violence. I hope in addition to donations I can shine a light on Ishtar who is doing something positive for change.”
And The Ishtar Collective is certainly a force for positive change. As described by a representative, it’s a “sex-worker-and-survivor-led organization that supports sex workers and advocates for respect on their behalf.” But their work goes even further. According to their public mission statements, they run a community garden and a “food justice program,” using land stewardship to feed those in need and build a stronger, more self-sufficient community from the ground up.
From Self-Care to Community Care
This collaboration also highlights a powerful trend in the adult industry: performers becoming entrepreneurs and using their brands for good. Jay isn’t just a performer; she’s the creator of Bare Self Care, a line of self-care and CBD products. By donating items from her own brand, she’s sharing the success of her venture directly with the community she champions.
It’s a move that transforms a business into a vehicle for mutual aid, providing not just basic necessities but also products designed for wellness and comfort—something everyone deserves but not everyone has access to.
A Growing Movement of Performer-Led Activism
Sara Jay’s initiative is part of a larger, inspiring shift within the industry. More and more creators are leveraging their influence to advocate for workers’ rights, mental health, and destigmatization. They are building their own platforms, launching businesses, and, most importantly, creating support networks for their peers.
This kind of direct action—led by people with firsthand experience of the industry’s highs and lows—is incredibly impactful. It shows a commitment to fostering a safer, more supportive environment for everyone. By “shining a light” on grassroots organizations like The Ishtar Collective, stars like Sara Jay are helping build a stronger, more resilient community from within.
You can follow Sara Jay’s journey and updates on her official X account: @SaraJayXXX. To learn more about the vital work being done, you can look up The Ishtar Collective online.
* Photo from xbiz.com
