Get ready to fire up your VCR—or, you know, your web browser. Seth Gamble just dropped the trailer for his new Wicked Pictures feature, ‘Once Upon a Time in the Valley,’ and the industry is already buzzing. Released across his Instagram and X feeds, the first look at Gamble’s passion project isn’t just a movie preview; it’s a full-blown declaration of love for the grit, glamour, and chaos of the ‘90s adult film world.
A Trip Back to the “Golden Hour of the Valley”
This isn’t just another flick for the award-winning performer and director. ‘Once Upon a Time in the Valley’ is deeply personal, a story Gamble says he had to tell. It’s a fictionalized account of his own wild beginnings in the industry, cleverly smuggled into a decade he reveres.
“I decided to smuggle those memories into the 1990s—because let’s be honest, it’s the best era porn ever had,” Gamble revealed in a candid Instagram post. “The sweat was real. The drama was loud. The outfits were louder. And for me, it’s always been the golden hour of the Valley.”
The trailer delivers on that promise, packed with vintage aesthetics, big hair, and the kind of raw energy that defined the pre-internet era of adult entertainment. Fan reactions on social media were immediate, with comments pouring in praising the film’s authentic ’90s vibe and the clear passion behind the project.
“This One Lives in My Bones”
For Gamble, making this movie was more than a job; it was a cathartic journey. He’s been transparent about the emotional weight of the project, framing it as a chance to reclaim his own narrative. In an era where creators are increasingly taking control of their stories, Gamble’s project with Wicked Pictures stands out as a prime example of a studio empowering an artist’s singular vision.
“This film was never just a movie to me—it was a mirror. A trip back. A healing. A high,” he shared. “I also want to thank @wickedpicturesofficial… Thank you for letting me make the movie I needed to make—not just for my career, but for myself.”
He echoed this sentiment on X, adding a powerful mission statement for the film: “Before the clicks, before the algorithm—there was heart, heat, and hunger on tape. For the first time, I set out to humanize us—not just as performers, but as people.”
An All-Star Cast Builds a World
To bring his vision to life, Gamble assembled a massive ensemble cast that reads like a who’s who of modern talent. The roster includes Jennifer White, Parker Ambrose, Blake Blossom, Michael Vegas, Ken Feels, Sinatra Monroe, and Cherry Kiss, with a host of other stars like Derrick Pierce and Tommy Pistol taking on dialogue-driven roles.
Gamble was quick to credit his team, emphasizing the collaborative spirit on set. “The cast didn’t just play roles—they lived them. The crew didn’t just shoot scenes—they built a world,” he explained. Adding to the immersive experience, the film features an original song by DJ Ari, making it a complete artistic package.
As the industry continues to evolve, projects like ‘Once Upon a Time in the Valley’ signal a shift toward more personal, character-driven storytelling. It’s a reminder that behind the scenes and the pixels, there are human stories full of heart, humor, and chaos waiting to be told.
“You only get to make your first true passion piece once,” Gamble concluded. “Thank you for trusting me with mine.”
‘Once Upon a Time in the Valley’ is set to debut on June 20, exclusively on Wicked.com.
