In an industry often defined by clicks and algorithms, Seth Gamble is rewinding the clock. The award-winning performer and director just dropped the trailer for his ambitious new Wicked Pictures feature, “Once Upon a Time in the Valley,” and it’s a full-blown love letter to the grit, glamour, and chaos of the 90s adult film world.
Gamble isn’t just making another movie; he’s telling a story that’s deeply personal. He took to social media to explain the passion behind the project, framing it as a tribute to a bygone era.
“Before the clicks, before the algorithm — there was heart, heat, and hunger on tape,” Gamble shared on X. “For the first time, I set out to humanize us — not just as performers, but as people. This industry isn’t black or white. It’s built on trust, chaos, relationships — and yes, sometimes even comedy.”
A Story Fueled by Rivalry and Relationships
So, what’s the story? “Once Upon a Time in the Valley” dives into the life of Steve Jacobs (played by Parker Ambrose), a fresh-faced performer determined to conquer Los Angeles. He finds a mentor in the seasoned Jake Python (Ken Feels), but as often happens when big ambitions collide, their friendship quickly sours into a bitter rivalry. At the center of it all is Lotta Passion (the iconic Jennifer White), a veteran star who becomes one of Steve’s closest allies and confidantes in the turbulent scene.
The film boasts a massive ensemble cast that reads like a who’s who of modern talent, including Blake Blossom, Tommy Pistol, Demi Hawks, Zac Wild, and Christian Clay, all stepping into this meticulously recreated 90s world.
More Than a Movie: It’s a Statement
In an era of endless scrolling and short-form clips, committing to a full-length feature with a rich plot is a bold move. It represents a growing trend of creators taking the reins, using their platforms to tell more complex stories. This isn’t just about nostalgia; it’s about claiming creative control and showing the human side of the business, a side fans are increasingly eager to see.
Gamble’s passion for the project is palpable. In a conversation with XBIZ, he couldn’t hide his excitement for what the team accomplished.
“I’m endlessly proud of what our cast and crew achieved. They brought a level of intensity, nuance, and heart that made every scene feel alive. ‘Once Upon a Time in the Valley’ is my love letter to a time and a culture that shaped me.”
The sentiment is already resonating. The trailer’s comment section is buzzing with excitement from fans who are ready for a feature that feels like a “real movie” and are eager to see a story that explores the people behind the performances.
The film is set to premiere on June 20 on Wicked.com, and it’s poised to be more than just a hit—it’s a time capsule with a message. As Gamble himself puts it, he has one main hope for the release.
“I hope audiences feel the soul of this project and see a little of themselves in the characters we’ve created.”
You can follow Seth Gamble for more updates on his X.com account.
