Summer is officially in full swing, and Pornhub is turning up the heat. This July, the platform is challenging its creators to ditch the studio and take their content into the great outdoors for the “Sun’s Out, Buns Out” Viewers’ Choice Contest. The best part? The theme wasn’t picked out of a hat in a corporate meeting—it was chosen directly by the fans.
Fans Call the Shots
In a move that highlights a growing industry trend of direct fan engagement, Pornhub recently ran a poll on its X account, asking the community what kind of action they wanted to see next. The verdict was loud and clear: it’s time for some fresh air.
“Our goal was to engage more closely with the community and tailor the contest to their interests,” Pornhub stated in their official announcement. “The results are in—folks want to see Models take it outdoors.”
This approach gives viewers a direct stake in the content they consume, turning them from passive watchers into active participants in the creative process. It’s a savvy way for a major platform to build community and compete for attention in an era dominated by creator-first platforms.
Cash, Clout, and a Killer Tan
Of course, it wouldn’t be a contest without some serious motivation. Pornhub is putting up a tempting prize pool for creators willing to get a little adventurous. The rewards are:
- 1st Place: $3,000
- 2nd Place: $2,000
- 3rd Place: $1,000
Beyond the cash, the top 25 videos will score a coveted feature on the Pornhub homepage. For any creator, that kind of visibility is priceless, promising a massive influx of views, followers, and new fans that can translate into long-term success.
The Rules of Outdoor Play
While the theme encourages creativity—from steamy poolside scenes to daring mountain trail encounters—there are a few key rules to keep in mind. In a significant update, Pornhub has introduced a freshness clause.
“Only videos uploaded on or after April 1, 2024, are eligible,” the rules state. “In other words, videos cannot be more than three months old at the time of the VCC entry.”
This new rule is a game-changer. It prevents creators from simply re-entering old viral hits, ensuring the contest is filled with new, original content and leveling the playing field for up-and-coming models. Other must-knows include a minimum video length of seven minutes and a strict deadline of July 31, 2024, at 11:59 p.m. EST.
As always, the platform reminds creators to be mindful and respectful of their surroundings when filming. And yes, for those wondering, content filmed in a tent or a car counts, and solo performances are welcome.
Get Inspired and Get Filming
For creators looking for a spark of inspiration, Pornhub points towards “Horny Hiking,” a Model Spotlight featuring a couple renowned for their outdoor adventures. It’s a perfect example of how to blend nature with naughty creativity.
With the deadline looming, the platform advises creators to upload their entries early to give fans maximum time to vote. As the adult entertainment world continues to evolve, contests like “Sun’s Out, Buns Out” show how major platforms are adapting—by listening to their audience, fostering fresh creativity, and reminding everyone that sometimes, the best action happens under the open sky.
“Show off your summer vibes,” Pornhub encourages. “Getting a tan has never been hotter.”
* Thumbnail from pornhub.com
