In a night celebrating the industry’s brightest, one name stood out. Toon Timmermans, the visionary CEO behind FeelGroup, Kiiroo, Luxus, and IsLive, was officially crowned Businessman of the Year at the prestigious 2025 Bucharest Summit Awards. The win isn’t just a personal victory; it’s a massive nod to the world of interactive technology and the future of digital intimacy he’s helping to build.
Clearly moved by the recognition, Timmermans was quick to share the spotlight, emphasizing the collaborative spirit that drives his empire.
“It’s an incredible honor to receive this recognition among such inspiring peers,” Timmermans stated. “This award reflects not just my journey, but the incredible work our entire team at FeelGroup has done to push the boundaries of innovation, intimacy, and human connection.”
From Startup to Sextech Superpower
For those who’ve been following the industry, FeelGroup’s rise is the stuff of legend. What started as a daring startup has, under Timmermans’ guidance, exploded into a global force. The company is now synonymous with cutting-edge teledildonics and immersive live platforms that are fundamentally changing how people connect online.
The past year alone has been a whirlwind of innovation. Flagship brand Kiiroo rolled out a series of game-changing products, including three new devices specifically engineered to empower cam performers, giving them more control and creative ways to engage their audience. But the real showstopper might be Luxus, a sleek couples’ product that industry insiders are hailing as one of the most inventive on the market, designed to quite literally bridge the distance between partners.
More Than a Device, It’s a Connection
Timmermans’ win comes at a time when the entire industry is pivoting from passive consumption to active participation. Fans no longer just want to watch; they want to interact, engage, and feel a genuine connection. This is where FeelGroup has found its sweet spot.
The expansion of the Feel Stars Collection is a perfect example. By partnering with A-list creators, the company has tapped into the powerful creator economy. These collaborations offer performers a unique revenue stream and give fans a chance to own a piece of the experience, powered by tech that syncs with their favorite star’s content. It’s a model that benefits everyone, fostering a deeper, more tangible bond between creator and consumer.
As outlets like Forbes and tech blogs have noted, the sextech market is rapidly evolving beyond novelty, focusing now on wellness, connection, and relationship enhancement. FeelGroup’s strategy under Timmermans places it firmly at the head of this evolution.
What’s Next for the Man of the Hour?
This award isn’t a finish line; it’s rocket fuel. With FeelGroup’s presence now firmly cemented on the international stage, the focus is on what comes next. While Timmermans keeps future plans close to the vest, the company’s trajectory points toward even more sophisticated integrations between hardware, software, and live performance.
The win in Bucharest solidifies Toon Timmermans’ status as a key architect of our digital future. And as he and his team continue their work, they’re not just selling products—they’re building a new language for intimacy.
“This is about bridging distance through immersive, intimate tech experiences,” a company mission statement reads, a sentiment that now feels more relevant than ever.
* Photo from avn.com
