In today’s hyper-competitive world of content creation, just being talented isn’t enough. You have to be a brand, a personality, a name that people recognize. But how do you go from being a creator to being an icon? According to veteran publicist Erika Icon, the answer is simple: Public Relations. And she’s ready to pull back the curtain on exactly how it’s done.
The powerhouse behind The Rub PR is bringing her no-nonsense expertise to the AltStar Expo for a must-see panel, “What is PR and why do people keep talking about it?” It’s your chance to learn the tricks of the trade from one of the industry’s most respected and successful figures.
Who is Erika Icon?
With over 15 years in the game, the NYC-native has built a reputation as the go-to publicist for adult’s top performers, directors, and creators. She founded The Rub PR in 2008 not just to send out press releases, but to build empires. As described by Cosmo, she’s a “gatekeeper, brand-builder, and protector” for her clients.
Her secret? A hands-on, boutique approach. In a past interview with XBIZ celebrating her firm’s 15th anniversary, Icon explained her philosophy:
“I wanted to start a PR firm that was different from the others… I wanted to be more hands-on and boutique-like. I never take on more than 20 clients at a time, so I can give them my full attention.”
This dedicated approach has paid off. Icon has a legendary track record of landing clients in mainstream outlets like Vice, GQ, and Elle, and has even gotten talent cast on major TV shows like E! Entertainment’s Botched. Her work helps creators not just get noticed, but get respected, nominated for—and win—countless awards.
Why PR Matters More Than Ever
In an era dominated by creator-owned platforms, being your own boss also means being your own marketing department. That’s where PR becomes a creator’s most powerful tool. It’s about crafting a narrative, engaging with fans, and strategically building a brand that lasts.
Erika’s upcoming panel will dive deep into how strategic PR can elevate a career from the digital space to mainstream recognition. Joined by some of her most successful clients, she’ll be sharing real-world examples of how a solid publicity strategy can lead to more followers, better opportunities, and ultimately, a more successful and sustainable career.
Get Your Questions Answered
If you’re ready to level up your brand, this is one conversation you don’t want to miss. Catch the “What is PR and why do people keep talking about it?” panel at the AltStar Expo:
When: Thursday, May 30th at 5 p.m.
Where: The Boulder B panel room (Plaza Hotel and Casino Conference Center, 3rd floor)
As Erika Icon told XBIZ, her driving motivation is seeing her clients succeed. It’s that passion and expertise she’s bringing to the stage.
“My proudest moments are seeing my clients achieve their goals… Whether it’s winning an award, getting a mainstream opportunity or just getting a great interview, I’m so proud of them.”
Come learn from the best and find out how you can become her next success story. You can follow Erika on X at @erikaicon.
* Thumbnail from altporn.net
