In the world of adult entertainment, buzz is everything, and right now, all the buzz is pointing toward The Rub PR. The powerhouse public relations firm, led by the indefatigable Erika Icon, has just landed two major nominations at the 2025 Urban X Awards, solidifying its reputation as a cornerstone of the industry. For the third year running, they’re in the running for Most Popular Adult PR Agency—an award they proudly took home in its inaugural year in 2023. But this year, there’s a new twist: a first-time nomination for Most Supportive Sponsor.
This double nod isn’t just a pat on the back; it’s a testament to the agency’s deep-rooted commitment to the industry and its diverse talent. And it seems that commitment is paying off for their clients, too, who collectively racked up an astonishing 40 nominations this year.
A Nod to Long-Term Commitment
For Erika Icon, the owner and principal publicist, the new nomination for Most Supportive Sponsor hits differently. It recognizes years of behind-the-scenes work and steadfast belief in the Urban X Awards’ mission to celebrate diversity and performers of color.
“We’re honored to be nominated again for Most Popular Adult PR Agency and Most Supportive Sponsor for the first time,” Icon shared. “We’ve been sponsoring Urban X for as long as I can remember. Giana [Dior, the show’s founder] works very hard on her show each year, and we’re behind her all the way.”
This sentiment highlights a key trend in the modern adult industry: success is no longer just about splashy campaigns but also about authentic, long-term relationships and community support. The nomination validates The Rub PR’s role not just as a service provider, but as a genuine partner to the creators and events that shape the culture.
More Than an Award: Why It Matters Now
In an era dominated by the creator economy, where performers are their own brands, effective PR has become more critical than ever. The Rub PR has consistently demonstrated an ability to help talent navigate this landscape, securing mainstream press in publications like Cosmo, GQ, and The Daily Beast. The agency’s success is a reflection of the industry’s broader shift toward empowering individual creators.
The Urban X Awards itself holds a special place in the industry, specifically spotlighting the incredible talent within the Black and urban communities. An agency that consistently supports this platform and helps its diverse roster of clients achieve recognition is doing more than just good business—it’s helping to build a more inclusive and representative industry for everyone.
Time to #RockTheVote!
Now, the power shifts to the fans and industry peers. With voting open until August 1st, The Rub PR is putting out the call to action.
“We’d love to win one or both awards, so please make sure to #rockthevote for us,” says Icon.
Fans can cast their ballots at urbanxvoting.com, where The Rub PR is listed for Most Popular Public Relations Company on Page 2 and Most Supportive Sponsor on Page 3. Remember, it’s one vote per IP address, so make it count!
The winners will be revealed at a star-studded ceremony on Sunday, August 17th, at the Regent Theater in Downtown Los Angeles, hosted by the dynamic trio of Isiah Maxwell, Lacy Lennon, and Ebony Mystique. With the momentum The Rub PR is carrying, it’s sure to be a night to watch.
* Photo from asnhub.com
