‘We’re Honored!’: The Rub PR Aims for a Double Win at 2025 Urban X Awards
‘We’re Honored!’: The Rub PR Aims for a Double Win at 2025 Urban X Awards

‘We’re Honored!’: The Rub PR Aims for a Double Win at 2025 Urban X Awards

Consistency is king, and for the third year running, The Rub PR is proving they wear the crown. The powerhouse publicity firm has once again secured a coveted nomination for Most Popular Adult PR Agency at the upcoming 2025 Urban X Awards. But this year, they’ve added a new feather to their cap with a second nomination for Most Supportive Sponsor, setting the stage for a potential double victory.

A Legacy of Support and Success

The mood at The Rub PR is celebratory, and owner/publicist Erika Icon is leading the charge with gratitude and excitement. Her firm isn’t just a nominee; it’s a foundational pillar of the Urban X Awards, a relationship built over years of mutual respect and collaboration.

“We’re honored to be nominated again for Most Popular Adult PR Agency and Most Supportive Sponsor for the first time,” Icon shared. “We’ve been sponsoring Urban X for as long as I can remember. Giana works very hard on her show each year, and we’re behind her all the way.”

That “Giana” she’s referring to is none other than Giana Dior, the founder and driving force behind the Urban X Awards. The show is widely recognized for its crucial mission: celebrating and elevating performers of color within the adult industry. Icon’s shout-out underscores a partnership that goes beyond business, highlighting a genuine belief in the event’s purpose.

More Than Just Buzz

Bagging the “Most Popular” nomination for a third consecutive year is no small feat, especially after their win in 2023. It signals that The Rub PR’s impact is not just being felt but consistently recognized by the industry. The proof is in the pudding: their clients have racked up an incredible 40 nominations across various categories this year, a testament to the agency’s ability to champion top-tier talent.

The nomination for “Most Supportive Sponsor” adds another layer to their story. In an industry where independent awards shows rely on dedicated backers, this nod acknowledges The Rub PR’s financial and moral investment in fostering a more inclusive and diverse space. It’s a recognition of their role as community builders, not just publicists.

All Eyes on August 17th

The industry will be watching as the winners are announced at the Regent Theater in Downtown Los Angeles on August 17th. With a legacy of past wins and a roster of heavily-nominated talent, The Rub PR is undeniably a force to be reckoned with.

As the date approaches, Icon has one last message for their supporters, a call to action that captures the team’s competitive spirit and community focus.

“We’d love to win one or both awards, so please make sure to #rockthevote for us.”

You can keep up with Erika and her team’s journey to the awards on X.com.

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