Pack your bags and clear your calendars, because the event that sets the tone for the entire adult industry is just around the corner! The Adult Novelty Manufacturers Expo (ANME) is gearing up for its summer blockbuster show on July 9-10, 2024, and it’s promising to turn the Burbank Marriott Convention Center into the undisputed capital of pleasure innovation.
If you’re in the business, you know the drill: ANME isn’t just a trade show; it’s the Super Bowl of sex tech, the Oscars of O-s, and the one place where the future of the industry is decided, deal by deal, on the show floor.
More Than a Trade Show: Why ANME Reigns Supreme
For over two decades, ANME has been the essential B2B hub connecting the brightest minds in the biz. This isn’t a place for looky-loos; it’s a closed-door affair where manufacturers, distributors, and buyers get down to business. Think of it as the ultimate sneak peek into what will be flying off the shelves and heating up bedrooms for the next year.
In a world of endless Zoom calls, the power of a handshake and an in-person product demo has never been more critical. ANME provides that crucial face-to-face time, fostering the relationships that drive the industry forward. It’s where indie brands get their big break and established giants unveil their latest game-changers.
“The Energy Is Electric”
The buzz for the summer show is already undeniable. Following a wildly successful winter event, the show’s director, Diana Lask, has noted the incredible momentum. Speaking to XBIZ earlier this year, she radiated confidence about the upcoming expo.
“Our exhibitors told us they had a great [winter] show… We are already 85% sold out for our July show, which is just fantastic. It shows the strength of the industry and of our show.”
That kind of enthusiasm is contagious. It signals a robust and thriving market where innovation is not just welcome but expected. Exhibitors are reportedly eager to showcase everything from cutting-edge teledildonics and app-integrated toys to new frontiers in sustainable, body-safe materials.
What to Watch For on the Floor
So, what’s the hot gossip for July? While the biggest reveals are kept under wraps until the doors open, we’re hearing whispers of major trends taking center stage:
- Tech Integration: Expect to see even smarter toys. Think enhanced app connectivity, AI-powered experiences, and long-distance play that feels more intimate than ever.
- Wellness & Inclusivity: The industry is continuing its powerful shift toward wellness. Look for products designed for a wider range of bodies, abilities, and identities, reinforcing the message that pleasure is for everyone.
- The Rise of Indie Darlings: ANME is a launchpad. Keep an eye out for the smaller, creator-owned brands poised to become the next big thing. Their passion and unique perspectives often lead to the most exciting breakthroughs.
At its heart, ANME is a testament to an industry that’s not only resilient but constantly reinventing itself. It’s a place of community, connection, and a shared passion for pushing boundaries.
“You could just feel the electricity in the air,” Lask has said of past shows, a feeling that’s sure to be amplified this July. “Everyone was so happy to see each other and do business.”
For two days, Burbank won’t just be a city of stars—it’ll be the global epicenter of pleasure. And from the sounds of it, business is about to get very, very good.
* Photo from storerotica.com
